One story · Every channel
Content
Studio.
Choose the campaign core once. Then adapt its shape, voice, and detail for the audience in front of it.
Set the board
Campaign core.
Choose the audience
Visual template
Detroit
Clue Drop
Look closer.
Name the landmark before the answer drops.
Instagram · Facebook
Social adaptation.
Strong image, short setup, room for comments.
CLUE DROP — Look closer. A detail hiding in plain sight somewhere in Detroit. Name the landmark before the answer drops. Lock in your answer.
Visuals stay consistent across every version. Tone, crop, and information density shift for the audience. Publishing and account connections are not included.